*in regards to alphabet variation...*

**Weight**– variances in character weight include light, medium, bold, semibold, heavy, and black.

**Width**- Most typefaces can be condensed or extended, which provide variations in character width.

**Style**is a very general term that includes many characteristics of a typeface.

*in regards to measuring type...*

How is type measured in inches, mm, points or picas?

1 inch = 6 picas = 72 points

A typeface is measured from the top of the capital letter to the bottom of the lowest descender, plus a small buffer space.

**Point**measures type from the top of the ascender to the bottom of the descender. Used to measure height of type size and the space between lines and paragraphs.

**Picas**measure width, such as the width of a typeset column (length of line) or the space between columns.

How many points in an inch? There are 72 points in an inch

If a letter is set in 36 pts about how many inches tall is it? It is 3 picas, or 1/2 an inch

How many picas in an inch? There are 6 picas in an inch

How many points in a pica? There are 12 points in a pica

**X-height**is the height of lowercase letters, or the height of a lowercase x, in proportion to the ascenders and descenders. It effects the feel of a typeface and how easily the text can be read.

**Cap heigh**t is the distance from the top of a capital letter to its bottom.

**Leading**is the space between lines of type.