Tuesday, August 24, 2010

Typography Assignment, 8/23

A grid is a structure used by designers to effectively organize and lay out large amounts of information.  They can be very highly structured or very loose.

Why do we (designers) use a grid?
Grids are a great tool in establishing systematic order within a layout. Designers use grids in an attempt to solve problems both visually and organizationally. It provides endless opportunities for potential layouts.

What are the benefits or functions?
There are several benefits to using a grid. Most importantly, it is a tool to quickly lay out many similar pages. If multiple designers are collaborating on a particular project, it establishes common visual qualities.

What is a modular grid?
A modular grid is a specific type of grid made up of multiple columns and rows.
An image or text block can occupy one or more modules.

Margins are the negative, or blank, spaces between the edge and the content.

Columns are one of the basic components of a grid. These vertical alignments
A grid can contain any number of columns.

Grid modules are individual units of space within a grid. They are created through repeated columns and rows across the page.

Flowlines are alignments that break the space into horizontal bands. They help guide the eye across the format and can be used to impose additional stopping and starting points for text or images.

Gutters are the white spaces between facing pages.

A hierarchy is an order established through thoughtful organization that effectively allows the viewer to understand the level of importance of each part of the text. The more important a section is, the more it will stand out.

Typographic color is the emphasis of elements in relation to one another. This can be done by altering the weight, style, and size of a text. Larger, bolder text will advance in space, while smaller elements will appear to recede.

What are ways to achieve a clear hierarchy?
The designer must decide which sections of the text should be read first, second, third, and so on. Hierarchy is successfully established through spatial organization, grouping, variances in size and style, and the use of typographic color.

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