tag:blogger.com,1999:blog-51329714256143955282024-03-05T00:20:00.130-08:00design, in progressAlyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-5132971425614395528.post-72005048696481520132011-02-13T12:00:00.000-08:002011-02-13T12:00:55.093-08:00Journal 2<div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Dieter Rams: 10 Principles for </span></span><u><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">good</span></span></u><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> design</span></span></div><div class="separator" style="clear: both; text-align: left;"><a href="http://www.vitsoe.com/en/gb/about/dieterrams/gooddesign"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">http://www.vitsoe.com/en/gb/about/dieterrams/gooddesign</span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><a href="http://3.bp.blogspot.com/-7HkZzCqxlVc/TVgy5wUXsMI/AAAAAAAAAEY/u6VhntyUjCM/s1600/Journal2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><img border="0" height="513" src="http://3.bp.blogspot.com/-7HkZzCqxlVc/TVgy5wUXsMI/AAAAAAAAAEY/u6VhntyUjCM/s640/Journal2.jpg" width="640" /></span></a></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Don Norman on 3 ways good design makes you :]</span></span><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">http://www.ted.com/talks/don_norman_on_design_and_emotion.html</span><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">What is beauty about? And pretty, and emotions</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Most successful design is beautiful, functional and reflective...can you tell stories about it?</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Uses the example that Google uses multiple O's in their search results. This is a subtle design solution, many won't even notice it. </span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">One of the most powerful things Don said was.....pleasant things work better!</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Humans have a visceral level of processing....it is the subconscious level.</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">We have adapted through biology to like bright colors, dislike bitter taste, scolding voices and loud sounds, etc.</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">------you can make choices in design that correspond with this visceral level of processing</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">There are some things that we buy not for the actual functional but instead for the way they look, and use them for a different purpose than they are intended for</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">The middle level of processing is called the behavioral level. It is also subconscious, and Don points out that actually most of what we do is subconscious. Behavioral design is all about feeling in control, which includes usability and understanding of the product. </span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">The third level of processing Don discusses is the reflective level. It is that "little voice" in your head that is watching over everything. He uses the example of the Hummer and an expensive watch, which you buy in order to impress people, not because it performs better. </span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><b>Question for Don</b>: How has your understanding of design evolved to where you now view it in this way? Has the relationship between beauty and functionality changed what you believe is "good design"</span>?</div></div>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-36954649204934531382011-02-06T21:39:00.000-08:002011-02-06T21:39:36.417-08:00Journal 1<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TU-E3qokTJI/AAAAAAAAAEI/BLKyKTzAtuU/s1600/Picture+29.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="315" src="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TU-E3qokTJI/AAAAAAAAAEI/BLKyKTzAtuU/s400/Picture+29.png" width="400" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TU-E4zThEUI/AAAAAAAAAEM/-i0_KFqgkc0/s1600/Picture+30.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TU-E4zThEUI/AAAAAAAAAEM/-i0_KFqgkc0/s400/Picture+30.png" width="261" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TU-FV9Azp7I/AAAAAAAAAEU/mTdm7PMj-2Q/s1600/Picture+32.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="271" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TU-FV9Azp7I/AAAAAAAAAEU/mTdm7PMj-2Q/s400/Picture+32.png" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TU-E6Em96DI/AAAAAAAAAEQ/KifS3fwDg3A/s1600/Picture+31.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TU-E6Em96DI/AAAAAAAAAEQ/KifS3fwDg3A/s400/Picture+31.png" width="400" /></a></div>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-63892970844707298722011-01-25T22:38:00.000-08:002011-01-25T22:38:43.577-08:00Inspirational Bookcovers<div class="separator" style="clear: both; text-align: left;">So, what is it that makes a successful bookjacket? </div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://bookcoverarchive.com/images/books/hotheads.large.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://bookcoverarchive.com/images/books/hotheads.large.jpg" width="121" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">I LOVE the typography in this example. (except the </div><div class="separator" style="clear: both; text-align: center;">70 in the corner). </div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://bookcoverarchive.com/images/books/the_mystic_arts_of_erasing_all_signs_of_death.large.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://bookcoverarchive.com/images/books/the_mystic_arts_of_erasing_all_signs_of_death.large.jpg" width="129" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">The bold silhouette is contrasted by the loose text </div><div class="separator" style="clear: both; text-align: center;">and textured background. Although I do not agree with the</div><div class="separator" style="clear: both; text-align: center;">placement of all of the text, the composition works well.</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://bookcoverarchive.com/images/books/the_crows_vow.large.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://bookcoverarchive.com/images/books/the_crows_vow.large.jpg" width="128" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">I appreciate this cover for its simplicity. Overall, I think it has a </div><div class="separator" style="clear: both; text-align: center;">very soft and sophisticated look. The use of typography is </div><div class="separator" style="clear: both; text-align: center;">interesting and incorporates imagery. The color of the background</div><div class="separator" style="clear: both; text-align: center;">allows for the text and image to stand out most. </div>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-88250767627970392192011-01-25T22:20:00.000-08:002011-01-25T22:20:06.160-08:00This Means This.<a href="http://awertzberger.com/type2/images/ThisMeansThat.pdf">This Means This, This Means That: A User's Guide to Semiotics</a><br />
<br />
<b>Sign</b><br />
-Signs are often thought to be composed of two inseparable elements: the signifier and the signified.<br />
-Signs are always produced and consumed in the context of a specific society.<br />
-Societies have two basic sources of signing: the first source is natural, while the second is conventional.<br />
<br />
<b>Symbol</b><br />
-In semiotics, the term "symbol" is used in a special sense to mean literally any sign where there is an arbitrary relationship between signifier and signified.<br />
<br />
<b>Metaphor</b><br />
-Objects, images, and texts can all be used to create metaphors. Metaphors link something familiar with something unfamiliar. They work by a process of transference.Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-42939318243222827292011-01-23T14:54:00.000-08:002011-01-23T14:54:45.395-08:00Book Choices, Project 1 Typography 02These are my potential book choices for Project 1.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://www.americanplacetheatre.org/content/roster/GlassCastle_3D_BCforweb.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://www.americanplacetheatre.org/content/roster/GlassCastle_3D_BCforweb.jpg" width="337" /></a></div><div class="separator" style="clear: both; text-align: center;">The Glass Castle</div><div class="separator" style="clear: both; text-align: center;">by Jeannette Walls</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Author bio:</div><div class="separator" style="clear: both; text-align: left;">One of four siblings, Jeannette Walls was born in Phoenix, Arizona in 1960. Her family lived in various southwestern towns before settling in Welch, West Virginia when she was ten. She moved to New York City at age 17 and graduated from Columbia University's Barnard College in 1984. She went on to become a reporter for New York magazine, Esquire and USA Today. She has appeared regularly on television, including the Today Show, CNN and PrimeTimeLive and is widely known as a former gossip columnist for MSNBC.com. She currently lives in northern Virginia and is married to writer John Taylor. Her memoir, The Glass Castle was a New York Times bestseller with movie rights optioned by Paramount. Her next book, Half Broke Horses: A True-Life Novel, was published in October 2009.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Other books by Jeannette Walls:</div><div class="separator" style="clear: both; text-align: left;">Half-Broke Horses: A True-Life Novel (2009)</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Short synopsis:</div><div class="separator" style="clear: both; text-align: left;">When sober, Jeannette's brilliant and charismatic father captured his children's imagination, teaching them physics, geology, and how to embrace life fearlessly. But when he drank, he was dishonest and destructive. Her mother was a free spirit who abhorred the idea of domesticity and didn't want the responsibility and of raising a family. The Walls children learned to take care of themselves. They fed, clothed, and protected one another, and eventually found their way to New York. Their parents followed them, choosing to be homeless even as their children prospered. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Feeling of the book:</div><div class="separator" style="clear: both; text-align: left;">revealing</div><div class="separator" style="clear: both; text-align: left;">sad</div><div class="separator" style="clear: both; text-align: left;">unlikely</div><div class="separator" style="clear: both; text-align: left;">upsetting</div><div class="separator" style="clear: both; text-align: left;">personal</div><div class="separator" style="clear: both; text-align: left;">unfortunate</div><div class="separator" style="clear: both; text-align: left;">dark</div><div class="separator" style="clear: both; text-align: left;">poverty</div><div class="separator" style="clear: both; text-align: left;">troubled</div><div class="separator" style="clear: both; text-align: left;">unstable</div><div class="separator" style="clear: both; text-align: left;">emotional</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Message of the book:</div><div class="separator" style="clear: both; text-align: left;">Jeannette Walls faced a very difficult childhood. It is sad, but her story is very endearing. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Protagonist does:</div><div class="separator" style="clear: both; text-align: left;">The children are fairly innocent but are continuously impacted by negative influences on their lives. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Antagonist does: </div><div class="separator" style="clear: both; text-align: left;">The parents, they do not provide the life they should for their children. They neglect them and often leave them to fend for themselves. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Quotes from a character:</div><div class="separator" style="clear: both; text-align: left;">"Mom stood fifteen feet away. She had tied rags around her shoulders to keep out the spring chill and was picking through the trash while her dog, a black-and-white terrier mix, played at her feet." Page 3</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Why did I pick this book to redesign?</div><div class="separator" style="clear: both; text-align: left;">This novel tells the sad story of a family very different from my own. Even though I cannot relate to this story, I enjoyed the writer's style and felt connected to her struggles.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiBr_YpzGxKExteyvgZaXK3qAozlShTU-VFvz6peb8LfuiOnYXWF216YeN2TJby8_3G67gk9EVFOZ0IVHkTGX5E7TFDdQ0w_2LhUa8I0kLdF-jq5OTLsMR1UJWgM6EL5RWpP9ZBb1G8Yw/s1600/Saving+CeeCee+Honeycutt.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiBr_YpzGxKExteyvgZaXK3qAozlShTU-VFvz6peb8LfuiOnYXWF216YeN2TJby8_3G67gk9EVFOZ0IVHkTGX5E7TFDdQ0w_2LhUa8I0kLdF-jq5OTLsMR1UJWgM6EL5RWpP9ZBb1G8Yw/s400/Saving+CeeCee+Honeycutt.jpg" width="263" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">Saving CeeCee Honeycutt</div><div class="separator" style="clear: both; text-align: center;">By Beth Hoffman</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Author bio:</div><div class="separator" style="clear: both; text-align: left;">Beth Hoffman had always wanted to write fiction, but she was the president and co-owner of a major interior design studio in Cincinnati, Ohio. She sold her portion of the business to pursue writing full time. She almost died from the same infection that killed Jim Henson. She lives in a quaint historic district in northern Kentucky, with her husband and three cats. Saving CeeCee Honecutt is her first novel. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Other books by Beth HoffmanL</div><div class="separator" style="clear: both; text-align: left;">Saving CeeCee Honeycutt is Beth Hoffman's first novel. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Short synopsis:</div><div class="separator" style="clear: both; text-align: left;">Twelve-year-old CeeCee Honeycutt is in trouble. For years, she has been the caretaker of her psychotic mother, Camille-the tiara-toting, lipstick-smeared laughingstock of an entire town-a woman trapped in her long-ago moment of glory as the 1951 Vidalia Onion Queen. But when tragedy strikes, CeeCee is left to fend for herself. To the rescue comes her previously unknown great-aunt, Tootie Caldwell. In her vintage Packard convertible, Tottie whisks CeeCee away to Savannah's perfumed world of prosperity and Southern eccentricity, a world that seems to be run entirely by women. From the exotic Miz Thelma Rae Goodpepper, who skinny-dips in her backyard bathtub and uses garden slugs as her secret weapon, to Tootie's all-knowing housekeeper, Oletta Jones, to Violene Hobbs, who entertains a local police officer in her canary-yellow peignoir, the women of Gaston Street keep CeeCee entertained and enthralled for an entire summer. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Feeling of book:</div><div class="separator" style="clear: both; text-align: left;">feel-good</div><div class="separator" style="clear: both; text-align: left;">charming</div><div class="separator" style="clear: both; text-align: left;">historical</div><div class="separator" style="clear: both; text-align: left;">passionate</div><div class="separator" style="clear: both; text-align: left;">humorous</div><div class="separator" style="clear: both; text-align: left;">endearing</div><div class="separator" style="clear: both; text-align: left;">rewarding</div><div class="separator" style="clear: both; text-align: left;">innocent</div><div class="separator" style="clear: both; text-align: left;">Southern</div><div class="separator" style="clear: both; text-align: left;">comforting</div><div class="separator" style="clear: both; text-align: left;">enjoyable</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Message of the book:</div><div class="separator" style="clear: both; text-align: left;">This is the story of transforming a young girls' life. She grew up without proper care and guidance.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Protagonist does:</div><div class="separator" style="clear: both; text-align: left;">CeeCee's Aunt Tootie provides a wonderful new life for her, away from her neglecting father after her mother dies. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Antagonist does:</div><div class="separator" style="clear: both; text-align: left;">CeeCee's mother and father, her father is constantly leaving CeeCee to deal with her crazy and unstable mother. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Quotes from a character:</div><div class="separator" style="clear: both; text-align: left;">"Mama left her red satin shoes in the middle of the road." Page 1</div><div class="separator" style="clear: both; text-align: left;">"The truth fell on me like a piano. Though I had no idea what lay ahead, there was one thing I knew for sure: wherever I was going, it had to be better than where I was." Page 38</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Why did I pick this book to redesign?</div><div class="separator" style="clear: both; text-align: left;">The story revolves around strong women that positively influence a young girls' life. The book is full of vivid descriptions and a fun read.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVliIwZiRL4dUv2tTuFbwli9eMG9Q4D5-l2i5B7aCmcykEKAUdrQhyphenhyphenk5vKpofcV0GcxFaZy2RJkmcOw8vDTb_ZpcLV0cE9u5_XRUn3C-fvgk5iuOPhI3M0yY_x5AuNVcuSq6WiYDP6vMM/s1600/VirginSuicidesCover.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVliIwZiRL4dUv2tTuFbwli9eMG9Q4D5-l2i5B7aCmcykEKAUdrQhyphenhyphenk5vKpofcV0GcxFaZy2RJkmcOw8vDTb_ZpcLV0cE9u5_XRUn3C-fvgk5iuOPhI3M0yY_x5AuNVcuSq6WiYDP6vMM/s400/VirginSuicidesCover.jpg" width="266" /></a></div><div class="separator" style="clear: both; text-align: center;">The Virgin Suicides </div><div class="separator" style="clear: both; text-align: center;">by Jeffrey Eugenides</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Author bio:</div><div class="separator" style="clear: both; text-align: left;">Jeffrey Eugenides was born in Detroit, Michigan, in 1960. He graduated magna cum laude from Brown University and received an M.A. in English and Creative Writing from Stanford University in 1986. His first novel, The Virgin Suicides, was published to acclaim in 1993. It has been translated into 34 different languages and made into a feature film. His fiction has appeared in The New Yorker, The Paris Review, The Yale Review, Best American Short Stories, The Gettysberg Review, and Granta's "Best Young American Novelists." Eugenides is the recipient of many awards. After several years in Berlin, Eugenides now lives in Princeton, New Jersey, with his wife and daughter. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Short synopsis: </div><div class="separator" style="clear: both; text-align: left;">In a quiet suburb of Detroit, the five Lisbon sisters - beautiful, eccentric, and obsessively watched by the neighbor boys - commit suicide one by one over the course of a single year. As the boys observe them from afar, transfixed, they piece together the mystery of the family's fatal melancholy, in this hypnotic and unforgettable novel of adolescent love, disquiet, and death. Jeffrey Eugenides evokes the emotions of youth with haunting sensitivity and dark humor and creates a coming-of-age story unlike any of our time. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Other books by Jeffrey Eugenides:</div><div class="separator" style="clear: both; text-align: left;">Middlesex (2002)</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Feeling of the book:</div><div class="separator" style="clear: both; text-align: left;">dramatic</div><div class="separator" style="clear: both; text-align: left;">engaging</div><div class="separator" style="clear: both; text-align: left;">mysterious</div><div class="separator" style="clear: both; text-align: left;">depressing</div><div class="separator" style="clear: both; text-align: left;">revealing</div><div class="separator" style="clear: both; text-align: left;">family tragedy</div><div class="separator" style="clear: both; text-align: left;">gloomy</div><div class="separator" style="clear: both; text-align: left;">unique</div><div class="separator" style="clear: both; text-align: left;">eerie</div><div class="separator" style="clear: both; text-align: left;">suburban America</div><div class="separator" style="clear: both; text-align: left;">unexpected</div><div class="separator" style="clear: both; text-align: left;">grim</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Message of the book:</div><div class="separator" style="clear: both; text-align: left;">The message of this book is that not everything that appears to be "normal" truly is. Everyone has their own stories and secrets behind closed doors. Jeffrey Eugenides achieves this message through his strong use of symbolism. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Protagonists are:</div><div class="separator" style="clear: both; text-align: left;">The Lisbon girls, as well as the neighbor boys. The boys are nosy but Eugenides still makes them likeable. The Lisbon girls are portrayed as outcasts due to their unique lifestyles.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Antagonists are:</div><div class="separator" style="clear: both; text-align: left;">The antagonists are the Lisbon parents, they suppress the girls from living a normal teenage life. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Quotes from a character:</div><div class="separator" style="clear: both; text-align: left;">"We knew that Cecelia had killed herself because she was a misfit" Page 98</div><div class="separator" style="clear: both; text-align: left;">"The colors of their eyes were fading, the location of moles, dimples, centipeded scars. It had been so long since the Lisbon girls had smiled we could no longer picture their crowded teeth." Page 180</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Why did I pick this book to redesign?</div><div class="separator" style="clear: both; text-align: left;">This book is very dramatic, and a successful cover would really serve it well. There is a very distinct "feeling" of the book that needs to be captured. </div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div style="text-align: center;"><br />
</div><div style="text-align: center;"><br />
</div>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-50117912361362548862010-11-26T17:25:00.000-08:002010-11-26T17:25:40.961-08:00final 3 artists!I have narrowed down my possible 6 artists to the final 3. Thoughts?<br />
<br />
The following are my key images, artist biographies, color palettes and associated word lists.<br />
<br />
<br />
<div style="text-align: left;"><span class="Apple-style-span" style="font-family: inherit;"><span class="Apple-style-span" style="font-size: large;">ANDRE DERAIN</span></span></div><br />
<span class="Apple-style-span" style="font-size: x-small;">ASSOCIATED WORD LIST</span><br />
warm, painterly, cityscape, mosaic, colorful, silhouette, pointillism, bright<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TPAImkbe1VI/AAAAAAAAAC8/S6ccgBhUmLI/s1600/ColorPalettes-01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TPAImkbe1VI/AAAAAAAAAC8/S6ccgBhUmLI/s1600/ColorPalettes-01.png" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TPBcFh2CkSI/AAAAAAAAADY/Pxddgzkln_M/s1600/derain1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="160" src="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TPBcFh2CkSI/AAAAAAAAADY/Pxddgzkln_M/s200/derain1.jpg" width="200" /></a><a href="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TPBcG3N55YI/AAAAAAAAADc/E81JY68g38s/s1600/T00165_9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TPBcG3N55YI/AAAAAAAAADc/E81JY68g38s/s200/T00165_9.jpg" width="150" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TPBcuCAEHGI/AAAAAAAAADg/eoX2FIWsstQ/s1600/01_Collioure_le_port_de_pe%25CC%2582che.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="161" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TPBcuCAEHGI/AAAAAAAAADg/eoX2FIWsstQ/s200/01_Collioure_le_port_de_pe%25CC%2582che.jpg" width="200" /></a><a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TPBcu7Dp5EI/AAAAAAAAADk/TRLN6qYhoww/s1600/andre-derain-collioure.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="159" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TPBcu7Dp5EI/AAAAAAAAADk/TRLN6qYhoww/s200/andre-derain-collioure.jpg" width="200" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><span class="Apple-style-span" style="font-size: large;">ANDY KEHOE</span><br />
<br />
<span class="Apple-style-span" style="font-size: x-small;">ASSOCIATED WORD LIST</span><br />
rustic, layered, textural, muted, organic<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TPAJtC-7J_I/AAAAAAAAADA/x2SAV3vbnMY/s1600/ColorPalettes-02.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TPAJtC-7J_I/AAAAAAAAADA/x2SAV3vbnMY/s1600/ColorPalettes-02.png" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TPAPUx7JL1I/AAAAAAAAADI/B5Y9v8HoRWk/s1600/be+silent.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TPAPUx7JL1I/AAAAAAAAADI/B5Y9v8HoRWk/s200/be+silent.jpg" width="198" /></a> <a href="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TPAPdGXt0dI/AAAAAAAAADU/OQKT7dpdAi4/s1600/days-to-remember-web.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TPAPdGXt0dI/AAAAAAAAADU/OQKT7dpdAi4/s200/days-to-remember-web.gif" width="152" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TPAPaNwqOTI/AAAAAAAAADM/bYbaHbccSZg/s1600/takecover.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TPAPaNwqOTI/AAAAAAAAADM/bYbaHbccSZg/s200/takecover.jpg" width="160" /></a><a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TPAPaTkZjkI/AAAAAAAAADQ/jhZHtKysrPg/s1600/Truth-Found-Whispering-Dead.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="133" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TPAPaTkZjkI/AAAAAAAAADQ/jhZHtKysrPg/s200/Truth-Found-Whispering-Dead.gif" width="200" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><br />
<span class="Apple-style-span" style="font-size: large;">TAVIS COBURN</span><br />
<br />
<span class="Apple-style-span" style="font-size: x-small;">ASSOCIATED WORD LIST</span><br />
bright, vintage, comic book style, graphical, decorative, floral, iconic<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TPAJ1RfDkNI/AAAAAAAAADE/3c4G4z7Hg-A/s1600/ColorPalettes-03.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="381" src="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TPAJ1RfDkNI/AAAAAAAAADE/3c4G4z7Hg-A/s400/ColorPalettes-03.png" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TPBdR72kjcI/AAAAAAAAADo/gdX7GAL0j_U/s1600/Tavis_Coburn_BAFTA_AnEducation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TPBdR72kjcI/AAAAAAAAADo/gdX7GAL0j_U/s200/Tavis_Coburn_BAFTA_AnEducation.jpg" width="141" /></a><a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TPBdUbjtKlI/AAAAAAAAADs/pauRnglnhsI/s1600/Tavis_Coburn_BAFTA_Avatar.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TPBdUbjtKlI/AAAAAAAAADs/pauRnglnhsI/s200/Tavis_Coburn_BAFTA_Avatar.jpg" width="141" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TPBd16zfMEI/AAAAAAAAAD0/IEYo5g6orw0/s1600/upfront0522.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="132" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TPBd16zfMEI/AAAAAAAAAD0/IEYo5g6orw0/s200/upfront0522.jpg" width="200" /></a><a href="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TPBdV3y2cGI/AAAAAAAAADw/vWS0BMURiHY/s1600/Tavis_Coburn_BAFTA_Up-In-The-Air.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TPBdV3y2cGI/AAAAAAAAADw/vWS0BMURiHY/s200/Tavis_Coburn_BAFTA_Up-In-The-Air.jpg" width="141" /></a> </div><div class="separator" style="clear: both; text-align: center;"><br />
</div>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-48901206665655598252010-11-26T09:10:00.000-08:002010-11-26T17:27:18.407-08:006 Possible Artists<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">These are my 6 potential artists for Project 4 in typography:</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">1. </span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Edward Hopper</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO8mS84fP8I/AAAAAAAAABw/YMUFQXm8-zA/s1600/circle.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO8mS84fP8I/AAAAAAAAABw/YMUFQXm8-zA/s1600/circle.jpg" /></a><a href="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO8mTv4ATXI/AAAAAAAAAB0/cifMcd3s83k/s1600/hotel_rm.jpg" imageanchor="1" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO8mTv4ATXI/AAAAAAAAAB0/cifMcd3s83k/s1600/hotel_rm.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO8mUCwNAxI/AAAAAAAAAB4/2CeGz51-0K8/s1600/house_by_rr.jpg" imageanchor="1" style="display: inline !important; margin-left: 1em; margin-right: 1em;"> <img border="0" height="168" src="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO8mUCwNAxI/AAAAAAAAAB4/2CeGz51-0K8/s200/house_by_rr.jpg" width="200" /></a></div><a href="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO8mUCwNAxI/AAAAAAAAAB4/2CeGz51-0K8/s1600/house_by_rr.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em;"> </a><a href="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO8mTv4ATXI/AAAAAAAAAB0/cifMcd3s83k/s1600/hotel_rm.jpg" imageanchor="1" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em;"></a> <br />
<div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-family: Times;"><br />
</span></span></div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Edward Hopper painted American landscapes and cityscapes with a disturbing truth, expressing the world around him as a chilling and alienating. Figures in his art appear terribly alone. Hopper soon gained a widespread reputation as the artist who gave visual form to the loneliness and boredom of life in the big city. This was new in art, perhaps an expression of the sense of human hopelessness that characterized the Great Depression of the 1930s.</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">2. <span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Anna Taratiel</span></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO8q21hGKlI/AAAAAAAAAB8/F4cMgHadKOU/s1600/60_orbitas2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="132" src="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO8q21hGKlI/AAAAAAAAAB8/F4cMgHadKOU/s200/60_orbitas2.jpg" width="200" /></a><a href="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO8q3qnP3XI/AAAAAAAAACA/8rSKkeGV40U/s1600/anna_taratiel_0.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="142" src="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO8q3qnP3XI/AAAAAAAAACA/8rSKkeGV40U/s200/anna_taratiel_0.jpg" width="200" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO8q3qnP3XI/AAAAAAAAACA/8rSKkeGV40U/s1600/anna_taratiel_0.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a><a href="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO8q6uqDFwI/AAAAAAAAACI/EUNzLL-dZN4/s1600/Anna-Taratiel_AnnaTaratiel_700.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="176" src="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO8q6uqDFwI/AAAAAAAAACI/EUNzLL-dZN4/s320/Anna-Taratiel_AnnaTaratiel_700.jpg" width="320" /></a></div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><br />
<span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">In her work, the Barcelona native juxtaposes rigid geometric shapes with soft organic lines, then adds intense colors that cause your eye to bounce all around the image. The result are cartoonish images, a touch reminiscent of Lichtenstein, which convey deep emotion and movement through the simple shapes and balance of color, whether they’re thrown up as</span><a href="http://www.taratiel.com/files/gimgs/29_poliniza-montage.jpg" style="text-decoration: none;" target="_blank"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: black;">street art</span></span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> or displayed in a traditional gallery. </span></span><br />
<span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">3. </span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Norman Rockwell</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO8tmC8mX4I/AAAAAAAAACM/Ln4pprq8xLo/s1600/norman-rockwell1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO8tmC8mX4I/AAAAAAAAACM/Ln4pprq8xLo/s200/norman-rockwell1.jpg" width="160" /> <span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"></span></a><a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TO8tok8nL6I/AAAAAAAAACU/o-skR2S46aw/s1600/rockwell_wilbur_jeep44.jpg" imageanchor="1" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TO8tok8nL6I/AAAAAAAAACU/o-skR2S46aw/s200/rockwell_wilbur_jeep44.jpg" width="175" /></a></div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-family: Times;"> </span></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO8tmp7KJLI/AAAAAAAAACQ/qcGCFXBceR0/s1600/norman_rockwell_sporting_boys.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO8tmp7KJLI/AAAAAAAAACQ/qcGCFXBceR0/s320/norman_rockwell_sporting_boys.jpg" width="256" /></a></div><a href="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO8tmC8mX4I/AAAAAAAAACM/Ln4pprq8xLo/s1600/norman-rockwell1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">"America's most beloved illustrator", best known for his covers of The Saturday Evening Post. </span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">4. </span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Andre Derain</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TO_TIIw6x9I/AAAAAAAAACY/PAmwaVdohTw/s1600/derain1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="160" src="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TO_TIIw6x9I/AAAAAAAAACY/PAmwaVdohTw/s200/derain1.jpg" width="200" /></a> <a href="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO_TJuu5QXI/AAAAAAAAACg/r1su1LC-dw0/s1600/T00165_9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO_TJuu5QXI/AAAAAAAAACg/r1su1LC-dw0/s200/T00165_9.jpg" style="cursor: move;" width="150" /></a> <a href="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO_TIz4cdGI/AAAAAAAAACc/hxDHucB9rQY/s1600/FLO_1_td18thiss_205234_011.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="161" src="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO_TIz4cdGI/AAAAAAAAACc/hxDHucB9rQY/s200/FLO_1_td18thiss_205234_011.jpg" style="cursor: move;" width="200" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Andre Derain </span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">was a French artist, painter, sculptor and co-founder of Fauvism with Henri Matisse. </span></span><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family: Georgia, 'Times New Roman', serif;">He was a strange, moody, highly intellectual man who disliked the painting produced during his own lifetime to the extent that he retired to the country to live in almost complete solitude and seemed almost determined to be forgotten.</span><br />
<span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: x-small;"><br />
</span></span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">5. </span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Tavis Coburn</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TO_XT8yR4CI/AAAAAAAAACk/0WS0_32dpsA/s1600/c2304_inksurge_4991a7fa5fb20.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="146" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TO_XT8yR4CI/AAAAAAAAACk/0WS0_32dpsA/s200/c2304_inksurge_4991a7fa5fb20.jpg" width="200" /></a><a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TO_XVOkP3gI/AAAAAAAAACo/ri0fAlJ4ENc/s1600/Tavis_Coburn_BAFTA_AnEducation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TO_XVOkP3gI/AAAAAAAAACo/ri0fAlJ4ENc/s200/Tavis_Coburn_BAFTA_AnEducation.jpg" width="141" /></a><a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TO_XW6B-9pI/AAAAAAAAACs/T9afDf0uZco/s1600/Tavis_Coburn_BAFTA_Avatar.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TO_XW6B-9pI/AAAAAAAAACs/T9afDf0uZco/s200/Tavis_Coburn_BAFTA_Avatar.jpg" width="141" /></a></div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><br />
<span class="Apple-style-span" style="line-height: 20px;"><a href="http://www.taviscoburn.com/" rel="external" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Tavis Coburn"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: black;">Tavis Coburn</span></span></a></span><span class="Apple-style-span" style="line-height: 20px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> mixes vintage illustration style with a rad contemporary twist. </span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">He has created countless works for leading publishing, advertising, and music companies in North America and Europe. Tavis' unique style is inspired by 1940s comic book art, the Russian avant-garde movement, and printed materials from the 1950s/60s. </span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">6. </span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Andy Kehoe</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TO_npAETn1I/AAAAAAAAACw/JabsNN5-6Yk/s1600/Reunion-of-Old-Friends.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TO_npAETn1I/AAAAAAAAACw/JabsNN5-6Yk/s1600/Reunion-of-Old-Friends.gif" /></a><a href="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO_nsc4y0wI/AAAAAAAAAC0/bhkywZv_Ch0/s1600/Truth-Found-Whispering-Dead.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO_nsc4y0wI/AAAAAAAAAC0/bhkywZv_Ch0/s1600/Truth-Found-Whispering-Dead.gif" /></a><a href="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO_n2xEuFJI/AAAAAAAAAC4/7dy-Cl4FkSI/s1600/humanity-bleeds.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO_n2xEuFJI/AAAAAAAAAC4/7dy-Cl4FkSI/s1600/humanity-bleeds.gif" /></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-family: Times;"><br />
</span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Andy Kehoe's paintings are rich with a childlike innocence that recall a time when magic and monsters existed and all the untold mysteries of the world still seemed possible. </span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">After a few illustration stints, Andy began to focus on his personal work—and in the years that followed, his paintings have been shown in galleries across the country.</span></div>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-77675162916418876372010-11-24T19:14:00.000-08:002010-11-25T19:07:50.464-08:00On to Project 4: Illuminated Letters<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">ILLUMINATED LETTERS</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">So, we're starting our 4th and final project in typography. It consists of illuminated letters based off of a contemporary counterpart artist, which we select. We start by selecting 6 artists (those will be posted soon). From there, we narrow the selection down to three and create an illuminated/drop cap letter that conveys the feeling, style, and color palette of the chosen artist. Below I have some examples and an explanation of illuminated letters.</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">An </span><i><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">illumination</span></i><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> is an embellishment, or additional decoration that enhances the pages of a written, or manuscript page. The term comes from the term illuminate, or to fill with light. This effect is achieved with the application of gold leaf to the letters and and images, which reflect light and appear to glow.</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">An illuminated letter was usually the first letter of a page or paragraph. It was always enlarged and in color with gold applied in areas.</span><br />
<br />
<div style="text-align: center;"><img border="0" height="200" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TO3R7ZP0TZI/AAAAAAAAABM/wZrIL3bK7rA/s200/gustave-dore%25CC%2581-illuminated-letter-n.jpg" width="150" /> <a href="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO3Tb7cK5tI/AAAAAAAAABc/0H7JxGFV9Aw/s1600/images.jpeg" imageanchor="1" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://3.bp.blogspot.com/_yZ5rQ_yzxEw/TO3Tb7cK5tI/AAAAAAAAABc/0H7JxGFV9Aw/s200/images.jpeg" style="cursor: move;" width="196" /></a> <a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TO3TJwqSDKI/AAAAAAAAABY/YagyNp9fhIM/s1600/144135.jpg" imageanchor="1" style="display: inline !important; margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TO3TJwqSDKI/AAAAAAAAABY/YagyNp9fhIM/s200/144135.jpg" style="cursor: move;" width="197" /></a></div><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">DROP CAPS</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">The contemporary counterpart to the illuminated letter is known as the <i>drop cap</i>. A drop cap is an oversized, first letter in a paragraph.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TO8kJ6wiLDI/AAAAAAAAABs/eUIsDZ_xUX4/s1600/Z-10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="331" src="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TO8kJ6wiLDI/AAAAAAAAABs/eUIsDZ_xUX4/s400/Z-10.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO8kB_pQ8EI/AAAAAAAAABo/B0VbJjcJHgc/s1600/M-10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="188" src="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO8kB_pQ8EI/AAAAAAAAABo/B0VbJjcJHgc/s200/M-10.jpg" width="200" /></a><a href="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TO8i43WLUaI/AAAAAAAAABk/ZI9MxOHv_0g/s1600/images-1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TO8i43WLUaI/AAAAAAAAABk/ZI9MxOHv_0g/s1600/images-1.jpeg" /></a> </div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"><br />
</span></span></div>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-38812713739847378412010-11-24T18:41:00.000-08:002010-11-25T19:08:10.550-08:00Typography Motion Video<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">The Adobe AfterEffects project is now done, check it out please :) it was so frustrating, but it turned out well and i'm glad I know how to use the program now</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><br />
<a href="http://www.vimeo.com/16667689"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">http://www.vimeo.com/16667689</span></a><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO3Mrz9TeuI/AAAAAAAAABI/gGGD31GZ8Lw/s1600/Picture+2.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="166" src="http://2.bp.blogspot.com/_yZ5rQ_yzxEw/TO3Mrz9TeuI/AAAAAAAAABI/gGGD31GZ8Lw/s200/Picture+2.png" width="200" /></a></div>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-18757321363434180642010-11-07T21:22:00.000-08:002010-11-07T21:22:48.037-08:00Final infographics posters are done!<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TNeIhyW6UuI/AAAAAAAAABE/EDfiZkWb0vo/s1600/FINALimage.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TNeIhyW6UuI/AAAAAAAAABE/EDfiZkWb0vo/s320/FINALimage.png" width="218" /> <span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"></span></a><a href="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TNeIThiRRBI/AAAAAAAAABA/t5Bt_jR2kQM/s1600/FINALtypeographic.png" imageanchor="1" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://4.bp.blogspot.com/_yZ5rQ_yzxEw/TNeIThiRRBI/AAAAAAAAABA/t5Bt_jR2kQM/s320/FINALtypeographic.png" width="218" /></a><a href="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TNeIhyW6UuI/AAAAAAAAABE/EDfiZkWb0vo/s1600/FINALimage.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br />
</a><a href="http://1.bp.blogspot.com/_yZ5rQ_yzxEw/TNeIhyW6UuI/AAAAAAAAABE/EDfiZkWb0vo/s1600/FINALimage.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br />
</a></div> <br />
<br />
Visit my behance page to see more from my process book, etc.Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-21536130092765333492010-11-03T11:46:00.000-07:002010-11-03T11:47:12.994-07:00Infographics examples - typographicThese infographics are really inspiring!<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://farm4.static.flickr.com/3604/3351384576_b6b3e1fe36_b.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="196" src="http://farm4.static.flickr.com/3604/3351384576_b6b3e1fe36_b.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="http://farm4.static.flickr.com/3552/3815032658_01cdffda0c_o.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="210" src="http://farm4.static.flickr.com/3552/3815032658_01cdffda0c_o.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="http://awesome.good.is/transparency/usersubmissions/financialcrisis/jarvis/crisis_of_credit_part_01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="201" src="http://awesome.good.is/transparency/usersubmissions/financialcrisis/jarvis/crisis_of_credit_part_01.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-69005422962734978682010-10-08T08:09:00.000-07:002010-10-08T08:09:31.828-07:00Take my poll pleaseeeee :]<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">For my visual concepts class, we're taking polls for our infographics assignment. Easy questions, I promise.</span></span>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-46337196718064309702010-10-03T19:42:00.000-07:002010-10-03T19:52:46.234-07:00Ask me anything about Didot!<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"> </span></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"></span></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"></span></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"></span></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"></span></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"><div class="MsoNormal" style="text-indent: .5in;"><span style="font-family: 'Times New Roman';">For about a hundred years, during the 18<sup>th</sup> and 19<sup>th</sup> centuries, the Didot family were active as designers. </span><span style="font-family: 'Times New Roman';">They were printers, publishers, typeface designers, inventors and intellectuals. </span><span style="font-family: 'Times New Roman';">Around 1800, the family owned the most important print shop and font foundry in France. </span><span style="font-family: 'Times New Roman';">Each of the seven members of the Didot family was involved in various branches of the book trade in some way. Francois Didot (1689-1757) established a print/type foundry and bookselling business in 1713. </span><span style="font-family: 'Times New Roman';">Under François's elder son, François-Ambroise, the Didot point system of 72 points to the French inch became the standard unit of type measurement, as it remains today. François-Ambroise changed the standard of type design by increasing the contrast between thick and thin letters. His sons Pierre and Firmin took charge of printing and typefounding. Pierre published acclaimed editions of French and Latin classics, and Firmin designed the Didot typeface. </span><span style="font-family: 'Times New Roman';">Books designed by the Didots have minimal decoration, generous margins, and simple linear borders. The family achieved Neoclassical ideals in their work.</span></div><div class="MsoNormal" style="text-indent: .5in;"><span style="font-family: 'Times New Roman';">Firmin Didot was born in Paris on April 14, 1764 and died April 24 1836. </span><span style="font-family: 'Times New Roman';">He was a member of the Parisian dynasty that dominated French typefounding in the late 18<sup>th</sup> and early 19<sup>th</sup> centuries. </span><span style="font-family: 'Times New Roman';">Firmin was the most important family member as far as type design is concerned. </span><span style="font-family: 'Times New Roman';">As a printer, and especially as an engraver and founder, he raised the family name to the highest eminence. He revived and developed the stereotyping process, and produced fine editions of many classical, French, and English works. Didot </span><span style="font-family: 'Times New Roman';">was the first in France to print books using these stereotype plates, a process he improved and named, enabling him to make less expensive books. </span><span style="font-family: 'Times New Roman';">In printing, the term “stereotype” refers to the metal printing plate created for the actual printing of pages (as opposed to printing pages directly with movable type). </span><span style="font-family: 'Times New Roman';"><o:p></o:p></span></div><div class="MsoNormal" style="text-indent: .5in;"><span style="font-family: 'Times New Roman';"> </span></div><div class="MsoNormal" style="text-indent: .5in;"><span style="font-family: 'Times New Roman';">Firmin developed Didot in Paris in 1783. He cut the letters, and cast them as type. The Didot types defined the characteristics of the modern type style. This new typeface featured stems flowing into extremely thin hairlines, and very straight across serifs with no bracketing. By this time the Didots were using woven paper and an improved printing press, allowing the fine details of such type to be reproduced. Still widely used today, Didot remained the standard in France for a century. Didot remains France’s greatest contribution to type design. <o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: 'Times New Roman';"> Firmin took over the foundry when his father retired in 1789, and continued the production of new types. He favored neo-classical designs with increasingly fine hair serifs. In 1811, Firmin was made printer to the Institut Francais. In 1814, Napoleon appointed him Director of the Imperial Foundry, a position he held until his death. In </span><span style="font-family: 'Times New Roman';">1823, one of his tragedies was performed at the Théâtre de l’Odeon. </span><span style="font-family: 'Times New Roman';">He retired in 1827, leaving his sons Ambroise-Firmin and Hyacinth to continue the business. At this time, Firmin devoted himself to politics and literature. He died in 1836 at the age of 72. <o:p></o:p></span></div><div class="MsoNormal" style="text-indent: .5in;"><span style="font-family: 'Times New Roman';">The typefaces Firmin designed include Didot, Linotype Didot, Firmin Didot, Didot LP and Initiales Grecques.</span></div><div class="MsoNormal" style="text-indent: .5in;"><span style="font-family: 'Times New Roman';"> </span></div><div class="MsoNormal" style="text-indent: .5in;"><span style="font-family: 'Times New Roman';">A number of major world-wide events were taking place during the years of Didot’s development. It was right in the midst of the Age of Enlightenment, which lasted until approximately 1789 when the French Revolution began. </span><span style="font-family: 'Times New Roman';">Didot is described as neoclassical, and is evocative of the Age of Enlightenment. The Age of Enlightenment is the era in Western philosophy and intellectual, scientific, and cultural life, centered upon the 18th century, in which reason was advocated as the primary source for legitimacy and authority. At its core was a critical questioning of traditional institutions, customs, and morals, and a strong belief in rationality and science. In France specifically, the location of Didot’s development, the power of religion and the aristocracy were violently uprooted.</span><span style="font-family: 'Times New Roman';"><o:p></o:p></span></div><div class="MsoNormal" style="text-indent: .5in;"><span style="font-family: 'Times New Roman';">Modern</span><span style="font-family: 'Times New Roman';"> or Didone serif typefaces, which first emerged in the late 18th century, are characterized by extreme contrast between thick and thin lines. </span><span style="font-family: 'Times New Roman';">Modern typefaces tend to look very structured and could be considered cold. Having said that, modern fonts can look really eye-catching and very elegant at large sizes. They are not suitable for large amounts of body text, either on the web or in print. When used for body copy in print, an effect called “dazzling” occurs, the thick lines become very prominent while the thin lines almost disappear. It’s best to keep them for headings and sub-headings. </span><span style="font-family: 'Times New Roman';">Modern typefaces have a vertical stress, long and fine serifs, with minimal brackets. Serifs tend to be very thin and vertical lines are very heavy. Most modern fonts are less readable than transitional or old style serif typefaces. Common examples include Bodoni, Didot, and Computer Modern. </span><span style="font-family: 'Times New Roman';">In the eighteenth century improvements in paper quality combined with more advanced printing methods brought about changes in how typefaces were created. </span><span style="font-family: 'Times New Roman';">Didones are most commonly used for display and semi-display purposes, where the accentuated contrasts or stroke width create dynamic and elegant graphic effects. While these characteristics are moderated in the smaller sizes to allow for their use in text setting, the extremes of contrast impair readability, making them a less practical choice where large amounts of copy are to be set. At smaller sizes, the delicate hairlines can break up when printed on inferior papers, or fill in when reversed out of solids. The effective use of Didone typefaces depends upon high-quality printing and paper, and serves in turn to demonstrate that quality. As a consequence, they are frequently used to denote values of exclusivity and sophistication. </span><span style="font-family: 'Times New Roman';"><o:p></o:p></span></div><div class="MsoNormal" style="text-indent: .5in;"></div><div class="MsoNormal" style="text-indent: .5in;"><span style="font-family: 'Times New Roman';">Didot was introduced by the Didot type foundry in 1784. Improvements in presses and papers allowed printers to get clearer type and the Didot typeface was reworked until it aquired the rigid, finelined serif we recognize today as modern roman letterforms. While designing Didot, Firmin Didot moved away from the handlettering and calligraphic characteristics of the era in search of a cleaner and more legible solution. Didot type diverged with previous typefaces by abandoning these hand penned styles in favor of a cleaner, more precise vertical stroke, extremely then hairlines and strict horizontal serifs with almost no bracketing. The Didot typeface personifies the neoclassical motif that permeated French culture from pre-revolutionary days through the age of Napoleon. These changes personified the beginning of the modern style, and Didot became the French standard for over a century. As happens with older, successful typefaces, Didot has been redrawn many times, weathering the process of reinterpretation and new technologies. </span><span style="font-family: 'Times New Roman';">Overall, Didot gives text a classic and elegant feel. </span><span style="font-family: 'Times New Roman';"><o:p></o:p></span></div><div class="MsoNormal" style="text-indent: .5in;"><span style="font-family: 'Times New Roman';">Well known Didots include Adrian Frutiger’s Linotype Didot and Jonathan Hoefler’s HTF Didot. While Didot is relatively commonly used, it was a copy of Didot called Bodoni which became more popular. (Maybe for practical reasons, since the Didot serifs often cracked during printing). Bodoni and Didot are often compared because of their similarities. While Didot was created in France, Bodoni worked in Italy. Both were inspired by the transitional-style Baskerville. <o:p></o:p></span></div><div class="MsoNormal" style="text-indent: .5in;"><span style="font-family: 'Times New Roman';">Several revivals of the Didot faces have been made.</span><span style="font-family: 'Times New Roman';"> Adrian Frutiger’s version for Linotype may be the best regarded, but the more mordern intepretation by Hoefler & Frere-Jones, designed for Harper’s Bazaar features seven optical sizes-from 6 point to 96 point- that optimize each size to maintain the contrast and finesse deserved by the elegant Didot. <o:p></o:p></span></div><div class="MsoNormal" style="text-indent: .5in;"><span style="font-family: 'Times New Roman';">In 1992, Adrian Frutiger designed Linotype Didot. It retained all of the features that make Didot types ideal for book work and other text use. Less robust than Bodoni, Linotype Didot is an elegant face in which the decorative features of the Didone genre can be seen to best advantage. Linotype Didot has a broad form, very high contrast, and a combination of bracketed and hairline serifs. the high contrast and fine hairlines require high-quality printing and a well-considered choice of paper. These qualities limit its use as a text face, making it more suitable for short passages than extended bodies of continuous text. Linotype Didot is available in two weights and a distinguishable lightweight italic. A headline font has been designed for display use, retaining the refinements of detailing at larger sizes. There is also a font of ornaments.<o:p></o:p></span><span class="Apple-style-span" style="font-family: 'Times New Roman';">H&FJ Didot was designed in 1991, as part of the new Harper’s Bazaar that was being conceptualized. The brief was just the kind of challenge that H&FJ loves: they were asked to create a typeface that works like no other, a Modern which — unlike the commercial cuts of Bodoni — would have hairline serifs, and maintain them over a range of sizes. From the Didot collection they chose the grosse sans pareille no. 206 of Molé le jeune as a historical model, and extended the scant material in Didot’s 1819 Spécimen des Caracteres with quite a bit of invention: italics designed to work at large sizes, a range of different weights, and the many characters that Didot’s workshop never made. In the service of the design’s thin hairlines, they drew each of the family’s six styles in seven different “optical sizes,” each designed to be used at a different range of sizes, for a total of forty-two fonts.</span></div><div class="MsoNormal" style="text-indent: .5in;"><span style="font-family: 'Times New Roman';">Harper’s Bazaar would become a milestone in fashion publishing, its typeface singled out by the American Society of Magazine Editors (ASME) as part of “one of the most dramatic magazine reinventions in history.” The H&FJ Didot typefaces continue to be a major part of the most fashionable brands, including Bazaar itself — a testament to the flexibility and durability of the style.</span><span style="font-family: 'Times New Roman';"> <o:p></o:p></span></div><div class="MsoNormal" style="text-indent: .5in;"><span style="font-family: 'Times New Roman';">H&FJ Didot also appears on the TV show Ally McBeal. Additionally, </span><span style="font-family: 'Times New Roman';">the "Foundry Daylight" version of Didot was commissioned and used by broadcast network CBS for many years alongside its famous "eye” logo.<o:p></o:p></span></div></span></span><span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"> <span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></span></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"> <!--StartFragment--> </span></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"><div class="MsoNormal"><span style="font-family: "Times New Roman";">Print Sources:<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Times New Roman";">-Revival of the Fittest: Digital Versions of Classic Typefaces<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Times New Roman";">-The Complete Typographer: A Manual for Designing With Type by Will Hill<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Times New Roman";">-Graphic Design Referenced<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman";"><o:p><br />
</o:p></span></div><div class="MsoNormal"><span style="font-family: "Times New Roman";">Web Sources:<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman";">-http://www.tcnj.edu/~miranda/classes/web/type.html<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman";">-http://www.identifont.com/show?2T3<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman";"><a href="http://new.myfonts.com/fonts/adobe/linotype-didot/"><span style="color: windowtext; text-decoration: none; text-underline: none;">http://new.myfonts.com/fonts/adobe/linotype-didot/</span></a><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman";"><a href="http://typography.com/fonts/font_overview.php?productLineID=100004"><span style="color: windowtext; text-decoration: none; text-underline: none;">http://typography.com/fonts/font_overview.php?productLineID=100004</span></a><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman";"><a href="http://books.google.com/books?id=8lpJXXQPEqUC&pg=PA73&sig=redCkcyj90rg3Dyu4OImhfxFg08&hl=en#v=onepage&q&f=false"><span style="color: windowtext; text-decoration: none; text-underline: none;">http://books.google.com/books?id=8lpJXXQPEqUC&pg=PA73&sig=redCkcyj90rg3Dyu4OImhfxFg08&hl=en#v=onepage&q&f=false</span></a><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman";"><a href="http://www.servinghistory.com/topics/Didot_(typeface"><span style="color: windowtext; text-decoration: none; text-underline: none;">http://www.servinghistory.com/topics/Didot_(typeface</span></a>)<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman";"><a href="http://new.myfonts.com/fonts/linotype/didot/"><span style="color: windowtext;">http://new.myfonts.com/fonts/linotype/didot/</span></a><o:p></o:p></span></div><!--EndFragment--> </span></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"><br />
</span></span>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-9343836812513192412010-09-30T13:38:00.000-07:002010-10-08T08:11:05.243-07:00Behance Behance Behance<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Visit my Behance page! I post all of my major projects, etc. </span></span><br />
<a href="http://www.behance.net/alyssabastien"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">http://www.behance.net/alyssabastien</span></span></a>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-16997812917968583672010-09-29T08:19:00.000-07:002010-10-08T08:14:28.943-07:00Font Classifications<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><b> </b></span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b></b></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b></b></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Old Style - </span></span></span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Used late 15</span></span></span><sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">th</span></span></span></sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> century to early 18</span></span></span><sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">th</span></span></span></sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> century<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Characteristics:<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> Developed out of handwriting and stone inscription<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Modest contrast between thick and thin strokes<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Bracketed serifs<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">slight diagonal axis <o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">shorter x-height<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">scooped serifs, sturdy without being heavy<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Examples: </span></span></span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Bembo, Caslon, Garamond, Jenson, Palatino</span></span></span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Transitional</span></span></span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> - Used early and mid 18</span></span></span><sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">th</span></span></span></sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> century<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Characteristics:<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> Combination of old style characteristics and new styles. <o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">contrast between thick and thin strokes is more pronounced<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">very slight diagonal stress<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">bracketed serifs<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">tall x-height<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Examples: </span></span></span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Baskerville, Caslon, Perpetua, Bulmer, Bell</span></span></span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Modern - </span></span></span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Used late 18</span></span></span><sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">th</span></span></span></sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> to early 19</span></span></span><sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">th</span></span></span></sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> century<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Characteristics:<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> Even width amongst the characters. <o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">extreme contrast between thick and thin strokes<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">flat unbracketed serifs<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">hairline serifs<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">no horizontal stress<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">mathematical construction /measurements <o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">no influence by handwriting<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Examples: </span></span></span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Bodoni, Bauer Bodoni, Walbaum, Didone</span></span></span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Slab Serif - </span></span></span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Used 19</span></span></span><sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">th</span></span></span></sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> century<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Characteristics: <o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> Large x-height<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> Based on precise mathematical measurements<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">block-like serifs<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> seldom used in body text, usually used in large headlines and advertisements<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> Monoweight<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> Rectangular<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Examples: Rockwell, Courier, Memphis Clarendon, New Century Schoolbook<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Sans Serif<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Characteristics:<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> usually blacker type color<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> Standard in English typography<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> Typically used for headlines rather than body text<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Examples: Bauhaus, Bank Gothic, Century Gothic, Impact, Helvetica, Futura<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Script – </span></span></span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Used 18</span></span></span><sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">th</span></span></span></sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> century<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Characteristics:<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> Based on the varied and fluid stroke created by handwriting <o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> Similar to cursive writing<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> Looser, more casual scripts<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Used for announcements, etc. <o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Examples: Monotype Corsiva, Brush Script, Lucinda Calligraphy, Apple Chancery, Coronet<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Blackletter – </span></span></span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">used 14</span></span></span><sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">th</span></span></span></sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> and 15</span></span></span><sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">th</span></span></span></sup><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> centuries<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Characteristics:<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">sometimes called Old English or Gothic script<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">uses letterspacing for distinction<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">tall, narrow letters<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">sharp, straight, angular lines<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Examples: Fraktur, Cursiva, Hybrida, Schwabacher<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Grunge<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Characteristics:<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> Weathered, worn, or grundgy appearance <o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Very extreme<o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Legibility is difficult<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Examples: Scumbag, Inked God, Soul Mission, Black Oak, Ginga Font<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Monospaced</span></span></span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> <o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-left: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Each letter and character occupy the same amount of horizontal space<o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-left: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">The first monospaced fonts were designed for typewriters, which could only move the same space forward with each letter typed. <o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-left: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Non-proportional<o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-left: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">The text will align more readily.<o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-left: .5in;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Crisp, clear characters<o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-left: .5in;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Examples: Monaco, Letter Gothic, Courier, Consolas, Andale Mono<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Undeclared<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Characteristics: <o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> Mix between other styles<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Examples: Cooper Black, Gotham <o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">DIDOT<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Sans Serif or Serif - Serif<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Name of the Designer – Firmin Didot<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Date it was designed - 1783<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Classification – Modern <o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">List its family members: Roman, Italic, Bold...(small caps)</span></span></span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Baseline – invisible line on which the characters sit. Rounded letters such as e may extend below the baseline. <o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Cap height – distance from the baseline to the top of the uppercase letter. <o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">x-height – height of a lowercase “x”. It can vary between typefaces. <o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">serif style – serif style typefaces have an extra stroke at the ends of a character, known as a serif. A serif only appears at the end of the main strokes of a letter-form. <o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">stroke width – the thickness of the main diagonal part of a letter. A letter’s relative amount of blackness. Examples: Regular, light<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">final/terminal – the connection, usually curved, between a stroke and a serif. <o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">barb – small “serifs” at the end of a curved letterform. Example: C, S<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">spur – A projection smaller than a serif that reinforces the point at the end of a curved stroke, such as G. A spur only occurs at the end of a curved letter-form. <o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">ear – stroke attached to the bowl of the lowercase g. It can be a distinctive element of some typefaces. <o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">loop – the open or enclosed counter. Examples: b, d, g, o, p, q.<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">link – curved connection between the bowl and the loop of a two-story g.<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">g one story or two story – g vs. g<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">tail – descending stroke of a Q. It extends below the baseline and does not contain serifs. Also the downward diagonal stoke on K or R. <o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">apex – top part of a character where two strokes meet. It can be pointed, round, or cut off. Example: A<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">leg – lower, down sloping stroke of the K, k and R. It touches the baseline.</span></span></span></div></b></span>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-67669536748469074502010-09-07T11:50:00.000-07:002010-10-08T08:12:36.449-07:00Adrian Frutiger! Typography Assignment 9/1<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"> </span></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><div class="MsoNormal" style="text-indent: .5in;"><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">A</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">drian Frutiger was a famous Swiss typographer and typeface designer of the 20</span></span><sup><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">th</span></span></sup><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> century. He is most famous for his development of one of the most successful typefaces in history, Univers.</span></span></div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span><span class="Apple-style-span" style="font-size: small;"> </span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://hjgher.com/journal/wp-content/frutiger01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><img border="0" height="142" src="http://hjgher.com/journal/wp-content/frutiger01.jpg" width="200" /></span></span></a></div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span><span class="Apple-style-span" style="font-size: small;"> </span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span><span class="Apple-style-span" style="font-size: small;"> </span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Frutiger’s career in design began as a sculpturist and graphic designer after studying in Zurich. After graduating, he worked in Paris at a type foundry. He later joined two others in establishing a graphic design studio, where he worked as a freelance typographer. He devoted most of his attention to legibility, which he believed to be one of the most important aspects of typeface. He successfully created a typeface easily readable from both up close and afar. </span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span><span class="Apple-style-span" style="font-size: small;"> </span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">As a result of his discontentment for the commonly used typeface Futura, Frutiger began his development of his own typeface, Univers in 1957. When it was first designed, this sans serif typeface included 21 variations. It features “optically even stroke weights and a large x-height to improve legibility.” Today, there are over 27 different variations of Univers available. </span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span><span class="Apple-style-span" style="font-size: small;"> </span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Frutiger later developed the typeface Frutiger, which is a branch off Univers.</span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">In 1975, the Frutiger typeface was implemented on multiple signs throughout the Charles De Gaulle Airport in Paris. </span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span><span class="Apple-style-span" style="font-size: small;"> </span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Univers is unique because for the first time, a number system was used to identify different styles of the typeface (example: 45 light)</span></span><span class="Apple-style-span" style="color: #333333;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="color: #333333;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span><span class="Apple-style-span" style="font-size: small;"> </span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></div><div style="text-align: left;"><a href="http://im.typotheque.com/static/Univers.png" imageanchor="1" style="clear: left; margin-bottom: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><img border="0" height="200" src="http://im.typotheque.com/static/Univers.png" width="167" /></span></span></a></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="color: #333333;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span><span class="Apple-style-span" style="font-size: small;"> </span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span><span class="Apple-style-span" style="font-size: small;"> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span><span class="Apple-style-span" style="font-size: small;"> </span></div><div class="MsoNormal" style="text-indent: .5in;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">The Univers grid is used to show the variations in comparison to one another. It displays 21 variations of the Univers typeface, including various weight, width, and position combinations. </span></span></div></span>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-25324892670799473822010-08-28T13:01:00.000-07:002010-10-08T08:13:36.813-07:00Typography Assignment 8/25<div class="MsoNormal" style="font-family: 'Lucida Grande';"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">in regards to alphabet variation...</span></span></i></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Weight</span></span></b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> – variances in character weight include light, medium, bold, semibold, heavy, and black.<o:p></o:p></span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Width</span></span></b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> - Most typefaces can be condensed or extended, which provide variations in character width.<o:p></o:p></span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Style</span></span></b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> is a very general term that includes many characteristics of a typeface.<o:p></o:p></span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">in regards to measuring type...<o:p></o:p></span></span></i></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">How is type measured in inches, mm, points or picas?<o:p></o:p></span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">1 inch = 6 picas = 72 points<o:p></o:p></span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">A typeface is measured from the top of the capital letter to the bottom of the lowest descender, plus a small buffer space.<o:p></o:p></span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Point</span></span></b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> measures type from the top of the ascender to the bottom of the descender. Used to measure height of type size and the space between lines and paragraphs.<o:p></o:p></span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Picas</span></span></b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> measure width, such as the width of a typeset column (length of line) or the space between columns.<o:p></o:p></span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">How many points in an inch? There are 72 points in an inch<o:p></o:p></span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">If a letter is set in 36 pts about how many inches tall is it? It is 3 picas, or 1/2 an inch<o:p></o:p></span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">How many picas in an inch? There are 6 picas in an inch <o:p></o:p></span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">How many points in a pica? There are 12 points in a pica<o:p></o:p></span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">X-height</span></span></b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> is the height of lowercase letters, or the height of a lowercase x, in proportion to the ascenders and descenders. It effects the feel of a typeface and how easily the text can be read.<o:p></o:p></span></span></div><div class="separator" style="clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div><div class="separator" style="clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;"><a href="http://blog.rockymountaintraining.com/wp-content/uploads/2010/01/2009_shots_0478.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><img border="0" height="101" src="http://blog.rockymountaintraining.com/wp-content/uploads/2010/01/2009_shots_0478.jpg" width="400" /></span></span></a></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> </div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Cap heigh</span></span></b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">t is the distance from the top of a capital letter to its bottom.<o:p></o:p></span></span></div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div></div><div class="MsoNormal" style="font-family: 'Lucida Grande';"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">Leading</span></span></b><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;"> is the space between lines of type.</span></span></div></div>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0tag:blogger.com,1999:blog-5132971425614395528.post-24535698260186001202010-08-24T20:05:00.000-07:002010-08-27T10:09:38.833-07:00Typography Assignment, 8/23<div class="MsoNormal"><span style="font-family: 'Times New Roman';">A <b style="mso-bidi-font-weight: normal;">grid</b> is a structure used by designers to effectively organize and lay out large amounts of information. They can be very highly structured or very loose.<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: 'Times New Roman';">Why do we (designers) use a grid?<o:p></o:p></span></b></div><div class="MsoNormal"><span style="font-family: 'Times New Roman';">Grids are a great tool in establishing systematic order within a layout. Designers use grids in an attempt to solve problems both visually and organizationally. It provides endless opportunities for potential layouts. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: 'Times New Roman';">What are the benefits or functions?<o:p></o:p></span></b></div><div class="MsoNormal"><span style="font-family: 'Times New Roman';">There are several benefits to using a grid. Most importantly, it is a tool to quickly lay out many similar pages. If multiple designers are collaborating on a particular project, it establishes common visual qualities. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: 'Times New Roman';">What is a modular grid?<o:p></o:p></span></b></div><div class="MsoNormal"><span style="font-family: 'Times New Roman';">A modular grid is a specific type of grid made up of multiple columns and rows. <o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: 'Times New Roman';">An image or text block can occupy one or more modules. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: 'Times New Roman';">Margins</span></b><span style="font-family: 'Times New Roman';"> are the negative, or blank, spaces between the edge and the content. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: 'Times New Roman';">Columns</span></b><span style="font-family: 'Times New Roman';"> are one of the basic components of a grid. These vertical alignments <o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: 'Times New Roman';">A grid can contain any number of columns. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: 'Times New Roman';">Grid modules</span></b><span style="font-family: 'Times New Roman';"> are individual units of space within a grid. They are created through repeated columns and rows across the page. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: 'Times New Roman';">Flowlines </span></b><span style="font-family: 'Times New Roman';">are<b style="mso-bidi-font-weight: normal;"> </b>alignments that break the space into horizontal bands. They help guide the eye across the format and can be used to impose additional stopping and starting points for text or images. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: 'Times New Roman';">Gutters</span></b><span style="font-family: 'Times New Roman';"> are the white spaces between facing pages. <o:p></o:p></span><br />
<span class="Apple-style-span" style="font-family: 'Times New Roman';"><span class="Apple-style-span" style="font-size: large;"><br />
</span></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Times New Roman';">A </span><span class="Apple-style-span" style="font-family: 'Times New Roman';"><b style="mso-bidi-font-weight: normal;">hierarchy</b></span><span class="Apple-style-span" style="font-family: 'Times New Roman';"> is an order established through thoughtful organization that effectively allows the viewer to understand the level of importance of each part of the text. The more important a section is, the more it will stand out.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: 'Times New Roman';">Typographic color</span></b><span style="font-family: 'Times New Roman';"> is the emphasis of elements in relation to one another. This can be done by altering the weight, style, and size of a text. Larger, bolder text will advance in space, while smaller elements will appear to recede.<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: 'Times New Roman';">What are ways to achieve a clear hierarchy?<o:p></o:p></span></b></div><div class="MsoNormal"><span style="font-family: 'Times New Roman';">The designer must decide which sections of the text should be read first, second, third, and so on. Hierarchy is successfully established through spatial organization, grouping, variances in size and style, and the use of typographic color.<o:p></o:p></span></div>Alyssahttp://www.blogger.com/profile/10669916530944794896noreply@blogger.com0